About

I'm a brand and graphic designer based in Melbourne. Most businesses don't struggle because the product's bad, they struggle because what makes them different isn't actually communicated.

That's the problem I like solving, finding the real idea, then building a system around it that holds up wherever it shows up, identity, web, print, packaging, apparel, photography, video.

Five years of that now, both in-house and freelance.

That's the problem I like solving, finding the real idea, then building a system around it that holds up wherever it shows up, identity, web, print, packaging, apparel, photography, video.

Five years of that now, both in-house and freelance.

Method

I start with questions, not options. Most clients already know what makes them different, they just haven't communicated clearly. That's my job, finding it and making it clear and direct. Once it's found, every decision after it gets easier.

Service

Software

Figma
Webflow
Framer
Photoshop
Illustrator
InDesign
Lightroom
Premiere Pro
After Effects

Solution

Brochure
Packaging
Website Design
Poster
Menu
Apparel Design
Photography
Videography

Identity

Brand Strategy
Identity System
Market Research
Logomark and Logotype
Naming and Nomenclatures
Social Media

Experience

Organisation

OnTrack Sportswear


MMT Auto Group


DTB Pumps


CA Trading Import

Role

Graphic Designer
Graphic Designer
Graphic Designer
Graphic and Marketing Coordinator

Year

2024 - Current


2024 - 2026


2024


2021 - 2023

Year

OnTrack Sportswear
Graphic Designer
2024 - Current

MMT Auto Group
Graphic Designer
2024 - 2026

DTB Pumps
Graphic Designer
2024

CA Trading Import
Graphic and Marketing Coordinator
2021 - 2023

Experience

Client

D Project
HGO Electrical
Jo & Jim
MCD

D Project
HGO Electrical
Jo & Jim
MCD
Nuitiful Australia

Nuitiful Australia
On The Run Motorsports
RA Activewear
Shark Fin Group

On The Run Motorsports
RA Activewear
Shark Fin Group

Silhouette Studio
SOHP Sourcing
Sweet Dynasty
VAYA

D Project
HGO Electrical
Jo & Jim
MCD
Nuitiful Australia
On The Run Motorsports
RA Activewear
Shark Fin Group
Silhouette Studio
SOHP Sourcing
Sweet Dynasty
VAYA